About | Trakkr

About Trakkr

AI is changing how people discover.

We built the platform to track it, understand it, and win it.

The Shift

The Paradigm Change

The way people find products has fundamentally changed.

More and more people are turning to ChatGPT, Claude, and Perplexity when they need recommendations. They're asking AI which software to use, which services to hire, which products to buy.

This creates an entirely new landscape: who AI recommends, how it ranks options, and why it chooses one brand over another. Traditional SEO doesn't cover this. Traditional analytics can't track it.

Knowing where you stand is only the first step. The harder problem is understanding why and knowing how to improve.

Trakkr was built to solve the whole problem.

By the Numbers

Traction

Our Approach

Philosophy

Other tools give you a number.

Trakkr gives you a path to #1.

  1. End-to-end
    From tracking to understanding to action. One platform that finds the problems, explains them, and helps you ship the fixes.
    See features

  2. Always current
    The AI landscape shifts weekly. Every major model added in hours, not weeks. Your visibility data should never be out of date.
    See changelog

  3. Scales with you
    The same platform works for a single brand or an agency managing dozens. Features that grow with your needs.
    View pricing

1,339,381 citations analyzed

72,197,337 prompts analyzed

Updated daily

Founded By

The Team

Mack Grenfell

Founder
Mack Grenfell, a growth marketer who's spent years at the intersection of AI and content.

After building Byword and watching how AI was reshaping discovery, the need for a dedicated visibility platform became clear.

Trakkr is independent and bootstrapped: no VC, no committees, just relentless focus on building the best product.

That's why we can move fast, ship weekly, and stay at the cutting edge while others wait for approvals.

Made in London

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