Changelog | Trakkr

What's new in Trakkr

New features, improvements, and fixes. We ship updates weekly.

Updates

September 2026

Fixed·Sep 9, 2026

Google Sheets sync matches the CSV export

Competitor visibility in Sheets rises on days with provider failures, and the primary brand now matches the CSV export.

Competitor visibility in Sheets rises on days with provider failures; presence is unchanged
The primary brand row now matches the CSV export instead of averaging stored report scores
Brand aliases and competitor groups fold the same way in Sheets, CSV and Rankings
Tag Trends shows your brand per tag rather than a total across every brand mentioned
Column layouts are unchanged; an unavailable value is an empty cell

Improved·Sep 7, 2026

White-label is included with Scale

Scale now includes branded client portals for every tracked brand, with no separate white-label charge.

The client portal, custom domain, branded email, reports, shares, and client access are included
Client users do not consume team seats, and an invite does not change the bill
Tracked brands are the only agency expansion meter, including paid extra tracked brands
Agency trials can configure and preview; live publishing begins on paid Scale

August 2026

Improved·Aug 3, 2026

The Actions desk

Actions now opens with the few things worth doing this week, and tells you afterwards whether they worked.

Six new kinds of work built from data Trakkr already holds, including cited pages that now 404, review sites shaping your answers, and forum threads where your competitors are and you are not
Anything a machine can check, like llms.txt, schema, robots rules or a restored page, now verifies itself overnight and closes with a Verified by Trakkr note
A nightly tidy merges duplicates, drops work whose evidence has faded, and re-states the reason for anything that still holds
Every filter, shortcut and saved link from the old list still works

Improved·Aug 3, 2026

Accuracy, on one page

Accuracy now opens with a straight verdict on whether AI is telling the truth about you, then the claims behind it.

July 2026

Improved·Jul 30, 2026

Optimize, rebuilt

Optimize now opens with one plain sentence about what is wrong with your site, then the work to do about it.

Every count states its base, so you read 74 pages of the 100 we crawled rather than a bare number
Each item opens to the evidence, the fix, the case where it is a false alarm, and a write-up you can copy straight into a ticket

New·Jul 26, 2026

Topics

Group your prompts into topics and see which categories you actually own in AI answers.

Improved·Jul 25, 2026

Integrations in one place

Every connection now lives in one hub, with the same connect, test and disconnect flow throughout.

Improved·Jul 21, 2026

Exports you can scope

Pick exactly the rows you want, and see the row count before the file builds.

Fixed·Jul 20, 2026

AI Pages setup tells you what is wrong

A failed AI Pages check now names the reason instead of just saying the worker was not detected.

Improved·Jul 19, 2026

See how a score is built

Explore can now open a prompt score and show the parts it is made of, model by model.

New·Jul 18, 2026

Our own crawler data, in public

Trakkr publishes its own AI crawler analytics at trakkr.ai/open-source, open to anyone.

Improved·Jul 15, 2026

Perception quotes the models instead of labelling them

Brand tone labels are gone. Perception now describes you using the words the models actually used.

New·Jul 11, 2026

Every prompt has a page

Open any prompt to see its score, its trend, how each model answers it, and the sources behind it.

June 2026

New·Jun 30, 2026

Answers

A public library of plain answers to the questions people ask about AI visibility.

New·Jun 29, 2026

Free exposed-secrets scanner

Check whether your site is leaking the files that fake AI crawlers go looking for.

New·Jun 28, 2026

Scheduled client reports

Set a client report to send itself on a cadence, in your branding, with a PDF attached.

Improved·Jun 28, 2026

Agency home, rebuilt

One command center for every client: a portfolio pulse, what changed, and the next move per client.

New·Jun 28, 2026

Search Console connection

Connect Google Search Console to a brand and put search data beside AI visibility.

New·Jun 22, 2026

Free AI Rank Tracker

Type a domain and see where AI places that brand in its recommendations.

New·Jun 20, 2026

OpenAI Ads

Connect an OpenAI ad account to a brand, plus a free context-hint tool and an open-source MCP server.

Fixed·Jun 18, 2026

A model correcting you is not a model that does not know you

Perception no longer scores a model as unaware when it pushes back on an out-of-date description.

New·Jun 16, 2026

The Political Bias Index

Where every major AI model stands on charged political and ethical questions, measured and published.

New·Jun 14, 2026

Crawler Map

See your site laid out the way AI crawlers move through it.

New·Jun 14, 2026

The Shortlist

The buying questions people now ask AI, and the answers it gives, published in full.

New·Jun 11, 2026

Accuracy Checks

See where AI assistants are getting your brand facts right, wrong, or out of date.

Improved·Jun 11, 2026

Proof-Grounded Agency Pitch Reports

Agency pitch reports now pull from measured AI visibility data instead of generic sales copy.

New·Jun 7, 2026

MCP Connections

Connect Trakkr data to ChatGPT, Claude, Cursor, Codex, VS Code, and other MCP clients.

Improved·May 31, 2026

Smarter Weekly Visibility Emails

Weekly emails now tell a more useful story about competitors, blind spots, and momentum.

Improved·May 29, 2026

Prompt Health and Movement

Prompts now surface health, movement, weak spots, and competitor overtakes more clearly.

Improved·May 29, 2026

Citations as an Action Hub

Citations now connect source tracking to outreach, exports, owned channels, and content opportunities.

Improved·May 26, 2026

Agent Workspace

Agent is now the default place to ask questions, inspect work, and move through AI visibility decisions.

Improved·May 25, 2026

Onboarding and First Scan Progress

New users get a clearer first scan, stronger site-specific insight, and better progress feedback.

New·May 19, 2026

Crawler Actions

Turn AI crawler activity into prioritized recommendations.

New·May 19, 2026

System Status

A dedicated status page now tracks the health of key Trakkr systems.

Improved·May 19, 2026

Crawler Page Intelligence

Crawler reporting now goes deeper into pages, sources, sessions, trends, and exports.

Agent can now plan, ask for approval, and keep track of longer visibility tasks.

March 2026

New·Mar 24, 2026

Google-Agent Detection

Trakkr now detects Google-Agent, Google's new AI agent user-agent that takes actions on websites.

Improved·Mar 10, 2026

Prism is now AI Pages

Same powerful crawler optimization, clearer name.

New·Mar 6, 2026

Competitor Radar

Head-to-head radar chart comparing brand perception across five dimensions.

Improved·Mar 6, 2026

Source Type Filtering

Filter citations by source type with per-type counts.

Improved·Mar 6, 2026

API Expansion

New endpoints for perception, narratives, diagnose, content ideas, crawler, reports, and rankings.

New·Mar 6, 2026

Multi-Region Reports

Generate reports targeting specific countries and languages.

AI Audit Enhancements

Redesigned audit flow with clearer recommendations.

New·Dec 9, 2024

Content Template Builder

Create custom templates for LLM-optimized content.

New·Dec 7, 2024

Outreach Module

Find journalists citing your competitors.

New·Dec 4, 2024

Agency Features

New tools for agencies managing multiple brands.

New·Dec 1, 2024

Prism Knowledge Graph

Visualize how AI models understand your brand.

November 2024

Improved·Nov 27, 2024

Citation Tracking

Now with domain authority and better filtering.