# Looker Studio AI visibility dashboard

Build one stakeholder dashboard for AI visibility by blending Trakkr visibility data with GA4 traffic, Search Console trends, BigQuery exports, and crawler signals.

[Open Looker connector](/content/looker-studio/index.html) [Read connector docs](/content/learn/docs/features/integrations/looker-studio/index.html)

## Workflow setup

### Prerequisites

- A Looker Studio workspace with permission to create reports and data sources.
- Trakkr API or connector access plus GA4, Search Console, or BigQuery access where needed.
- A reporting brief: audience, cadence, KPIs, and which AI platforms matter.

### Setup steps

1. **Start with a KPI map**  
   Define the top row before connecting data: visibility score, share of voice, citations, AI traffic, crawler access, and actions completed.

2. **Connect Trakkr data**  
   Use the Trakkr Looker Studio connector or API-backed data source for visibility, citations, competitors, perception, crawler, and traffic datasets.

3. **Add GA4 and Search Console context**  
   Use native GA4 and Search Console sources, or BigQuery if your team already centralizes analytics data there.

4. **Create platform and page views**  
   Give executives the top-line view and operators the pages, prompts, citations, and actions that explain the movement.

5. **Lock the reporting cadence**  
   Add date controls, freshness labels, and scheduled delivery so the dashboard becomes a workflow, not a one-off artifact.

## What to measure

### Signals to track

| Metric                             | Why it matters                                                | Cadence  |
|------------------------------------|--------------------------------------------------------------|----------|
| Visibility and share of voice       | Shows whether the brand is present and competitive across AI answers. | Weekly   |
| Citations and cited URLs            | Explains which pages and sources AI systems use as evidence. | Weekly   |
| AI traffic and landing pages        | Connects AI visibility to website sessions and conversion behavior where measurable. | Monthly  |
| Actions completed                   | Prevents dashboards from becoming passive scoreboards.       | Weekly   |

## How Trakkr fits

### Turn the platform signal into action

Trakkr supplies the AI visibility datasets that GA4 and Search Console do not provide.

The Looker Studio connector gives teams a reporting path without exporting spreadsheets manually.

Reports and workflows keep dashboard changes tied to actions, owners, and business reviews.

## Checks and sources

### Common mistakes

- Starting with chart types instead of stakeholder decisions.
- Mixing daily traffic with weekly visibility without freshness labels.
- Leaving actions out of the dashboard, which makes visibility work hard to operationalize.

### Official sources used

[Looker Studio GA4 connector](https://docs.cloud.google.com/data-studio/connect-to-google-analytics) [Looker Studio BigQuery connector](https://docs.cloud.google.com/data-studio/connect-to-google-bigquery) [Looker Studio community connectors](https://developers.google.com/data-studio/connector/build)

## FAQ

### Quick answers

**Can Looker Studio report AI visibility?**  
Yes, when it is connected to a visibility source such as Trakkr and blended with analytics, search, crawler, or warehouse data as needed.

**Which datasets belong in an AI visibility dashboard?**  
Start with visibility, share of voice, citations, cited URLs, AI traffic, crawler access, competitor movement, and completed actions.

**Do we need BigQuery?**  
Not always. BigQuery helps when analytics and crawler data already live in a warehouse, but smaller teams can start with Trakkr and GA4 connectors.

## Next workflows

### Related platform pages

[Google Analytics 4 - GA4 AI search attribution](/content/integrations/ga4-ai-search-attribution/index.html)  
GA4 now recognizes AI Assistant traffic for supported referrers. Use that signal carefully, then connect it to Trakkr prompts, citations, and reports.

[Google Search Console - Google Search Console AI visibility](/content/integrations/google-search-console-ai-visibility/index.html)  
Google is adding generative AI performance reporting for AI Overviews, AI Mode, and Discover generative features. Use it with Trakkr to connect search exposure to AI answer visibility.

[Cloudflare - Cloudflare AI crawler monitoring](/content/integrations/cloudflare-ai-crawler-monitoring/index.html)  
Turn Cloudflare AI Crawl Control into an AI visibility workflow: see which AI services reach your site, which paths they request, and whether crawler access lines up with Trakkr visibility changes.